“We are making photographs to understand what our lives mean to us.”


Methodology


WHAT EXACTLY IS HDR PHOTOGRAPHY?


HDR is an acronym for High Dynamic Range photography.


The human eye is capable of seeing a vast range of light from pure white to pure black. Called "stops" of light in photographic nomenclature, your eye can see about 14 stops. When you observe a scene with a massive range of light, your eyes are more than capable of decerning detail in the lightest light tones and the darkest dark tones. While cameras vary, they typically can "see" anywhere from 5 stops to around 11 stops. What that means is that a camera is incapable of capturing the same amount of detail as your eyes can.


Maybe you've tried to capture a landscape photograph that looked amazing as you were looking at it. But your photo? Not so much. You may have noticed that if you pointed your camera at the sky, it may have come out a deep beautiful blue. But what about the bark on the nearby tree which was in shadow? You can't even see the bark in your photograph. And what if you pointed your camera at the tree and its bark instead of the blue sky? The bark looks great, but the sky is a stark white. What happened to all that blue? These things happen because your camera cannot correctly expose both the bright blue sky and tree in the dark shadow in a single photograph.

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HDR is the solution to this dilemma. When I create an HDR photograph, I am actually creating anywhere from three to as many as six photographs (exposures) of every individual scene. Each exposure is created to handle a different range of light. Some exposures capture all the highlights, while others capture the darker details, and finally, the remainder capture all the details in the middle. In the end, a human artist combines (or "blends") all of the exposures by hand. The result is a final, beautiful photograph that is properly exposed for all of the nuances of the light in the scene.

HOW High Dynamic Range WORKS

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HDR Highlights Example

HIGHLIGHTS

HDR Midtones Example

MIDDLE-TONES

HDR Shadows Example

SHADOWS

HDR Final Blend Example

FINAL BLENDED IMAGE


WHAT IS YOUR TURNAROUND TIME?


For most products, the guaranteed turnaround time is twenty-four hours from the time the session is complete. So if your session is finished at 2:00 PM, you're guaranteed to have most products by 2:00 PM the next day. Often times you will receive your content even sooner, but less than twenty-four hours is not guaranteed.


Some services (such as virtual staging) can take longer, though they usually don't.


ARE YOU INSURED?


Absolutely! I am insured through State Farm with a one-million dollar liability insurance policy. In addition, I carry E&O (Errors & Omissions) insurance, and drone liability insurance.